Focused on quality
‘’As the new owners of Bathroom & Kitchen EXPO, we at dmg world media are excited about the plans for 2007. EXPO has joined the stable that is proud to produce the industry’s flagship trade title, KBB Review, and the leading consumer magazine Kitchens Bedrooms and Bathrooms. This understanding combined with our substantial experience of event management will ensure delivery of a hugely successful and popular event. Our acquisition of both EXPO and the Industry Awards further demonstrates our commitment to this sector. We are now able to offer a comprehensive route to market for our customers.
Look forward to seeing you there!’’ Milton Barratt
Group Publishing & Event Director
dmg world media
Bathroom & Kitchen EXPO delivers a powerful decision making audience intent on sourcing a wide range of bathroom and kitchen products and services.
Manufacturers and suppliers from throughout the world use this unique opportunity to display and promote their products to retailers, interior designers, house builders and architects. EXPO is not open to the public so all the attendees come with the intention to source and buy. Since its launch in 2001, Bathroom & Kitchen EXPO has strived to become a key industry event for both buyers and sellers and become the one event that industry professionals cannot afford to miss.
WHY EXHIBIT?
NOTHING BEATS FACE TO FACE CONTACT
STRENGTHEN YOUR RELATIONSHIP WITH
EXISTING CLIENTS
MAKE NEW CUSTOMER CONTACTS
RAISE COMPANY AWARENESS
MAINTAIN STATUS AS KEY INDUSTRY PLAYER
LAUNCH NEW PRODUCTS
LET BUYERS SEE AND TOUCH YOUR PRODUCTS
COLLECT FEEDBACK AND DATA FROM
NEW AND EXISTING CUSTOMERS
w h a t ’s a t t h e s h o w ?
BATHROOMS AND KITCHENS
With the exhibition dedicated to bathroom and kitchen companies, many of whom are the industry’s key players, EXPO is the perfect place to let visitors see you alongside your competition and make their own judgements on product range and quality. Joining forces with complementary suppliers, whether work surfaces, appliances or furniture, has proved successful for many as they use the space at EXPO to demonstrate the design and functionality of their kitchens.
BEDROOMS
For the first time, Bathroom & Kitchen EXPO will incorporate bedroom manufacture and design within the show with new product and design ideas on show.
COMPLEMENTARY SECTORS
Trends for wet rooms, underfloor heating and an end to DIY lighting have seen the growth in more and more tile, flooring, heating and lighting manufacturers taking part in EXPO. They are located throughout the show alongside the sanitaryware and furniture companies whose products they enhance.
SEMINARS & WORKSHOPS
The seminar and workshop programme provides quality and informative training and is focused on attracting the audience that exhibitors need to see. EXPO will be
working with the Bathroom Manufacturers Association, the NTG and KBB Review’s Industry Training.
Do you provide training for your clients?
Have you considered holding it at EXPO and attracting potential clients as well?
NETWORKING
Whether it is in the bar or the café, there are opportunities within EXPO to take your clients away from the stand for a more relaxed chat, to meet with key suppliers or simply to take a break.
PRESS OFFICE
Located on the exhibition floor, the press office provides a base for journalists to co-ordinate their visit with a library of press packs and information.
Attending to details
COMPELLING STATISTICS
Bathroom & Kitchen EXPO 2005 attracted 8,627 (ABC audited) visitors over the three days.
87% of visitors to EXPO felt that it was important to their business to attend
98% of visitors said that the range and quality of products, services and exhibitors was important in their decision to attend.
The top 3 reasons for attending were sourcing products & services, getting an overview of the market and keeping abreast of industry trends.
There was a 30% increase on visitors from key target groups ie specialist retailers, architects housebuilders and interior designers
International attendance was up by 30% as EXPO continues to attracts visitors from Europe and the rest of the world
WHO CAME IN 2005?
20 of the top 50 private architectural practices1 including Atkins Architects, Foster and Partners, Sheppard Robson, Capita Percy Thomas, RHWL Partnership and PRP Architects.
15 of the top 25 housebuilders2 including George Wimpey, Barratt Homes, Persimmon, Taylor Woodrow, Berkeley Group, Bellway, Westbury and Galliard Homes.
Leading DIY retailers3, builders merchants4 and independents including B&Q, Focus DIY, Homebase, Wickes, JP Corry, Travis Perkins, Wolseley UK , A W Andes, Bodywash, Burge & Gunson, C P Hart, John Lewis, House of Fraser, Intoto, Habitat, Jewsons, Magnet, Marks & Spencer, MFI and Nicholas Anthony.
1 The Architects Journal (12 May 2005)
2 Housebuilder magazine (September 2004)
3 Trailblazers 2005 - UK's top 35 Builders Merchants published by Builders Merchants Journal
4 DIY Retail Leaders 2004 published by DIY Week
SPECIFIERS AND BUYERS - THE FULL RANGE Independent Bathroom & Kitchen Retailers 35%
DIY Multiples & Department Stores 1.5%
Builders Merchants, distributors & wholesalers 11%
Architects & Interior Designers 12%
Housebuilders & Property Developers 9%
Local Government & Housing Associations 1%
Specialist Lighting, Flooring & Tile Retailers 1%
JOB FUNCTION Retail Outlets (owner, director or manager) 60%
Architect / Designer 14%
Comprehensive marketing
dmg world media has invested a substantial marketing budget into EXPO 2007 and the team works throughout the two years to deliver the right audience to your stand.
KBB REVIEW
Sister title, KBB Review will be supporting EXPO throughout the two years with editorial, advertising and online coverage culminating in a exhibition supplement to be
published with the April 2007 issue. With a strong retailer audience, KBB Review is the perfect partner for EXPO.
PRESS ADVERTISING
Adverts will appear in key trade publications targeting the architects, interior designers, housebuilders and retailers that you want to see. Eye catching adverts will tell different visitor groups why EXPO is the event they should be visiting.
DIRECT MAIL
Invitations and regular updates about EXPO and its exhibitors are sent to our massive database. New data will also be sourced to ensure more and more people are hearing about the event.
EMAIL
Tailored invitations and a strong push to attend will be sent right to the desktop of key buyers and specifiers.
PR CAMPAIGN
Our specialist PR team generates coverage promoting exhibitors through exhibition previews and news stories.
Bathroom & Kitchen EXPO 2007 - Focused on Quality
Thousands of unique users regularly visit the exhibition website for up to date information on who’s exhibiting, online registration and seminar details
POCKET PREVIEW
Sent to all pre registered visitors, this pocket preview lists the exhibitors with a floorplan and all the EXPO highlights allowing visitors to plan their time at the show.
SHOW GUIDE
The full show catalogue lists all exhibitors with contact details and description. The Guide is distributed free to all visitors on arrival so they can contact you all year round.
VIP INVITATIONS
Nominate clients and potential clients to join the EXPO Club giving them priority registration, fast track entrance, onsite lounge facilities and a complimentary welcome pack.
ASSOCIATIONS
EXPO works with key industry associations serving the sectors of our visitors including Bathroom Manufacturers Association, Tile Association and KBSA.
S p o n s o r s h i p o p p o r t u n i t i e s
All of these opportunities are available to exhibitors only and aim to drive more visitors to your stand.
EMAIL BROADCASTS
All pre registered visitors will be sent reminder emails in the weeks leading up to EXPO. There is a unique opportunity to brand these emails with your personalised message.
POCKET PREVIEW
A Booklet that is mailed with the badge providing an A-Z of exhibitors, floorplan, seminar programme, features and travel details. Sponsor the whole guide or insert your own leaflet
HALL BANNERS
Hall banners are a high impact way of promoting your presence at EXPO and directing visitors to your location.
AISLE BRANDING
As EXPO grows we will be helping to direct them around the show with aisle numbers. Get your logo seen every time a visitor looks for direction.
SHOW BAGS & INSERTS
Every visitor to the show will be handed a show bag containing various inserts and the show guide. This is a fantastic opportunity to have your logo seen throughout the show as a walking advertisement inside and outside the venue over three days.
LANYARDS
Lanyards will be distributed to all visitors to the show attached to the badge holders. An opportunity for a walking advertisement.
REGISTRATION
This is an opportunity to brand the exhibition entrances and be the first exhibitor visitors see.
EXPO BAR
Located on the main exhibition floor this will be a popular area of the show. This bar will be a central focus for networking and socialising as well as providing visitors with a place to relax.
CAFÉ X 2
The Cafés will provide light refreshments for visitors and exhibitors.
All these opportunities are subject to approval by dmg world media
CALL US TODAY ON
020 8515 6896
TO DISCUSS THESE
OPPORTUNITIES
Could Bathroom & Kitchen EXPO help you meet your marketing objectives?
STAND RATES (PER SQUARE METRE)
Space only over 201m2 . . . . . . . . . . . . . . . £190 VAT
Space only101 – 200m2. . . . . . . . . . . . . . . £202 VAT
Space only up to 100m2 . . . . . . . . . . . . . . £215 VAT
Shell Scheme. . . . . . . . . . . . . . . . . . . . . . . £237 VAT
Traditional Shell Scheme . . . . . . . . . . . . . . £269 VAT
(Includes shell walls, fascia nameboard and carpet)
FREE EXHIBITOR WORKSHOP
This is an invaluable opportunity to make the most of exhibiting at EXPO. Make the most of our expert advice and discuss your plans with the operations and marketing team. This workshop is perfect for those new to exhibitions or those looking to improve their exhibition performance.
ALL STAND BOOKINGS INCLUDE:
• Comprehensive Operations Manual and Marketing & PR Handbook to guide you through EXPO, highlighting deadlines and providing all the necessary forms and deadlines.
• Online listing at
Bathroom & Kitchen EXPO 2007 - Focused on Quality - company name, stand number and address details with 50 word entry and product category listing - online from receipt of contract.
• Show Guide entry - company name, stand number and address details with 50 word entry and product category listing. Enhanced options also available including product shots and logos
• Unlimited supply of Visitor Invitations
• Company name listing in pocket preview
• Entry on 'you are here' boards
• PR and marketing support & advice
• Limited Exhibitor Parking
• Stand Cleaning
• Exhibitors’ lounge with complimentary refreshments
THE VENUE
ExCeL has hosted more than 600 events since it opened in November 2000 with Bathroom & Kitchen EXPO being one of the first events in May 2001. The structure of ExCeL has allowed the exhibition to grow by more than 50% while keeping it in one hall.
ExCeL has 3 onsite DLR stations, a 3 minute connection to the Jubilee line and London Underground, excellent road links, parking for 4,000 cars, an international airport on the doorstep and 7 onsite hotels with a further 7,500 rooms within 20 minutes.
“Once again EXPO provided us with an excellent venue from which to showcase our products and meet friends old and new.” DR Cookerhoods
“EXPO has developed into a really first class exhibition and I am sure it will continue to progress. We look forward to being an exhibitor for many years to come.” Parapan
“Once again Bathroom & Kitchen EXPO provided a sophisticated exhibition for an increasingly sophisticated market. We at Roman were delighted with the number of visitors but moreover the quality of visitor was excellent – a great show.” Roman
“Our new product launches received excellent responses and EXPO 2005 was the ideal launch platform to bring these baths to the market.” Aquabeau
“We were snowed under virtually from the beginning on Sunday. Good mix of potential customers including some serious players. Very pleased with results.” Tasque Lighting
“For the first time in a number of years, I came away feeling confident of having exhibited at a worthwhile show, Thanks B&K EXPO team.” Hydraquip
“EXPO 2005 was the first trade show William Ball had exhibited at for over 10 years and we were delighted with the response. It was not only a good opportunity to show our new products and generate new contacts but also a place to meet many existing customers. We would have stayed longer if we could.” William Ball
“EXPO 05 was the first time we had exhibiting at this event and we were very impressed with the venue, calibre of customers and the attendance numbers. EXPO 05 has been one of our key marketing activities of raising the profile of our company and products.” Stelrad Radiators
“EXPO 2005 gave us maximum exposure to our target market and was an ideal location for our new product launch – see you in 2007” Vision House Software
“We received a large quantity of leads which have proved to be of good quality which we would have missed had we not attended” Impey
“Not only is the exhibition invaluable to our contract marketing activities, as an exhibitor it is a pleasure to organise due to the tireless help and support of the organisers office and team.” VitrA
ABOUT THE ORGANISERS
dmg world media is an international exhibition and publishing company, which produces more than 300 market-leading consumer shows, trade exhibitions and fairs each year. The company also publishes more than 65 related magazines, newspapers directories and market reports. dmg world media employs more than 800 people and maintains a worldwide presence through more than 30 offices around the world in Canada, the United States, Brazil, the United Kingdom, France, the Middle East, Australia and New Zealand.
dmg world media is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom.
Each month, Kitchens Bedrooms & Bathrooms informs and inspires readers with aspirational home ideas and practical advice. Regular in-depth features on appliances, furniture, planning and decorating act as a source book for homeowners, providing invaluable technical information and the latest product news.
The UK’s leading industry newspaper with the highest ABC audited circulation in the sector. Read by manufacturers, distributors and industry professionals, KBB Review is an ideal media partner for EXPO 2007
The KBB Reveiw Industry Awards has been recognising designers and retailers for over ten years and is the industry’s largest Awards ceremony held annually alternately in Birmingham and London.
ERT Weekly & sister title Electrical Retailing Monthly are the UK’s leading titles servicing the electrical retailing community. ERT is the must read weekly digest of news and update for retailers, distributors and manufacturers many of whom will exhibit at and visit EXPO.
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