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News. Discuss, New Business Bio: Barcelona, Tile, Stone & More at Consumer & Non-registered Lounge forum; Published: Wednesday, Jun. 21, 2006 Courtesy photo by Kelsey Productions A display is seen in the showroom at Barcelona, Tile, ...

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Old 06-22-2006, 03:48 AM   #1 (permalink)
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New Business Bio: Barcelona, Tile, Stone & More

Published: Wednesday, Jun. 21, 2006



Courtesy photo by Kelsey Productions
A display is seen in the showroom at Barcelona, Tile, Stone & More on Amherst Street in Nashua.
Type of business:

Design with tile and stone. Countertops made of granite, limestone, marble, as well as high-tech products such as solid surfaces and laminates. We provide custom fabrication and installation of our products for fireplaces, kitchens and bathrooms. We also do tile installations.

Location: 419 Amherst St., Nashua, NH 03063.

Contact name: Crisel Gendron.

Phone: 579-9600.

Date began business in southern New Hampshire: Oct. 28, 2005.

Is this a franchise? No.

Owner: Crisel Gendron.

Days/Hours: Monday-Wednesday, 9 a.m.-5:30 p.m.; Thursday, 10 a.m.-8:30 p.m.; Friday, 9 a.m.-5 p.m.; Saturday, 9 a.m.-4 p.m.; closed Sunday.

Number of full-time employees: 3.

Highlights of products and services: Able to install granite countertops in 10 days. In addition to carrying a large array of natural stone products, Barcelona has product offerings to include solid surfaces, laminates, sinks, plumbing fixtures and hardware. By combining the existing stone business with the new product lines, Barcelona can provide a wide range of kitchen/bath and flooring materials for all applications, including countertops, vanities and fireplace surrounds.

Backgrounds of the key leaders: Crisel Gendron is from New York City and is first generation American as her family is originally from northern Spain. She spent 10 years in New York City selling both stone products and providing interior design consulting services for kitchens, baths, foyers, etc. These projects ranged from small one-room apartments to large homes and businesses.

After moving to New England, she spent another four years in the stone business, at the Tile Mile in Watertown, Mass., and other locations in New Hampshire. Given her passion for natural stone and talent for design, she decided it was time to open up her own business.

History of this business: This location began as United Tile America (headquartered in Watertown, Mass.). Gendron worked for this company in Watertown and then managed the Nashua location up until United Tile America decided to exit the New Hampshire market. The opportunity to purchase the business came up and she immediately took advantage of it.

What's the biggest challenge facing your type of business, and how are you approaching it? The biggest challenge the business faces is trying to stay competitive with the "box" stores.

The important thing for customers to know is that the box stores do not get the same quality and handpicked products that a smaller designer store receives. By providing higher-quality products as well as personal, custom-design services, this business can achieve a large market share.

What else should the readers know about your business? This is mostly a word-of-mouth type of business.

Because clients are so satisfied with the outcome of their projects many of them come back as repeat business as well as send referrals.
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