Source: BUILDING PRODUCTS Magazine
Publication date: 2006-08-10
By Sharon O'Malley
So many buyers of Dave Brewer Inc.'s custom homes in Orlando, Fla., were choosing
granite countertops as a kitchen-enhancing option that the builder decided to install them as a standard feature in every kitchen and bathroom.
Centex Homes doesn't offer the high-end natural stone as a standard, yet more than half of the buyers in the builder's Dallas market upgrade to it.
"If it's in their budget, they get it," says Cindy Garrison, Centex's model merchandising manager. "They might even stretch their budget to get the
granite in there."
Indeed,
granite is the material of choice for about 30 percent of all residential countertops, a leap from a decade ago, when the acid-resistant, scratch-proof counter topper claimed a market share of just 10 percent, according to the Cleveland-based
Marble Institute of America.
The surge in popularity–despite
granite's price tag of $45 to $95 or so a square foot–paralleled the shift of the industry's fabrication hub from Italy to Brazil, China, and India, explains Scott Lardner, an owner of Rocky Mountain Stone and immediate past president of the
Marble Institute of America. Although much of the stone is quarried in those nations, it was exported to Italy for fabrication until a few years ago, making it among the most expensive building products. Now, its price rivals that of solid surfacing and quartz, says Lardner, who notes that home buyers still perceive
granite to be of greater value than its countertop competitors, making it a hot-button selling point for new homes.
In addition, homeowners routinely see shiny
granite, a polished,
igneous rock composed mostly of quartz and feldspars, in home decorating magazines. And high-end builders tend to tout their
granite-surfaced counters as, well, tops.
"They might have a beautiful house on the ocean," notes Tom Cordova, president of Home
Granite and the Stone Management Group, "and the first thing they mention is the
granite countertops. Later, they mention the good school district. It's right on top."
Natural Beauty
Granite, Mother Nature's gift to anyone who spends a lot of time in the kitchen, brings more than its earth-toned beauty to the counters it adorns. The stone, which comes in hundreds of colors, won't scratch, fade, or erode, even when abused by cooks who skip the trivets and cutting boards, placing hot pans or chopping veggies right on
granite's speckled surface.
"You can take limes or lemons and pour [their juice] on top of
granite. It doesn't affect it," says Lardner of the siliceous surface. And, explains Cordova, cutlery–even sharp knives is no match for
granite, which is harder than steel. "You need to use a cutting board so you won't dull your knife," he says.
The counters clean up with soap and water; while kitchen chemicals won't harm the stone, they can erode the sealant that manufacturers recommend homeowners spread over their
granite countertops every five years or so to keep the porous product from absorbing spills that could stain the surface.
Still, most homeowners choose
granite just because it's beautiful, says Donna Stephenson, co-owner and designer for Stephenson Custom Builders in Plano, Texas. Stephenson's customers favor
granite with veining and flecks–"nothing plain," she says.
Indeed, the variation of colors among
granite slabs is virtually endless. Homeowners may choose from exotic reds to deep greens and browns to absolute black, one of the most popular colors, according to Garrison.
"With
granite, you just get this incredible variation and depth," agrees Larry Davis, design coordinator for Dave Brewer Inc., whose homes start at $1.2 million. "There's a
granite called 'blue eyes' that is literally like a peacock feather. It's iridescent."
Though colors span the spectrum, most clients opt for deep browns, golds, and greens, Davis notes.
Homeowners are increasingly interested in slabs that feature lots of veining, says Lori Kirk-Rolley, marketing director for Daltile. "It has to do with homeowners who are looking to really customize and make a space unique to them," she says. "
Granite really fits into that nicely because the slabs that they put down will be different from what you see in somebody else's home."
In addition, homeowners can choose among endless edge styles, from the affordable flat edge to the fancier ogee edge–two outward curves atop each other–and the best-selling beveled edge. Lardner's customers favor bullnose edges and demi-bullnose (half-round) edges, but Davis says plain, round bullnoses are "too early '80s/late '70s-looking" for his buyers.
While production builders–who are selling plenty of
granite countertops–usually display a few stone swatches that allow customers to choose their counter color, custom builders typically escort their clients to the
granite yard, where the home buyers may choose among slabs with heavy or light veining, few flecks, or infinite, all nature-made speckles.
The inherent variations mean viewing a small sample piece won't truly reveal what the countertop will look like, says Lardner.
"I tell [customers] it's a God-made material, so the way it comes out of the ground is the way it comes out on your countertop," says Stephenson. "There's nothing you can change on it. You can't change the variations or the color."
That's why the builder/designer personally escorts her customers to see the slabs, which come in bundles of about six to 10 pieces. Stephenson says she always buys all of the pieces needed for a countertop–at least three in most of her company's homes–from the same bundle so their color and pattern will be consistent.
Kirk-Rolley explains: "Bundles are like a loaf of bread. You look at the first one, and the others will all look like the first one."
Lardner calls the process "labor intensive," but notes that his company, like many manufacturers, has created builder lines of
granite that include a limited color selection–perhaps 15 or 20 choices–along with two edge styles for about $50 a square foot. The relatively low price has lured more production builders to start offering
granite.
Buyer Beware
Still, notes Lardner, builders should take caution when getting into
granite. Fabrication and installation are specialized trades, yet the industry has a low cost of entry, he warns. "If you have an extra $500 in your back pocket, you can buy the tools necessary to do countertops," he says. "The pie has grown, and there's a lot more demand and more people selling
granite countertops. The downside is that the quality has slipped."
To combat the downward spiral, the
Marble Institute of America will roll out an accreditation program next year.
In the meantime, predicts Stephenson, consumer demand for
granite will continue to grow. She says her firm is installing it not only in kitchens, but in laundry rooms, bathrooms, wet bars, and even on computer desktops.
Granite "shows a
class and style and a level of living," Garrison says. "It's a better functional countertop."
–BP
A Solid Choice
There are many reasons why
granite is tops with millions of American homeowners:
Comes in hundreds of colors and the variations in shade are endless
Greens, deep browns, and golds are most popular
Won't scratch, fade, or erode
Cleans with soap and water
Prices have dropped to $45-$95 a square foot now that fabrication has shifted from Italy to Brazil, China, and India
Arizona
Granite Creations
Arizona
Granite Creations. Three centimeters thick, this Indian premium black
granite has a demi-bullnose edge, one of 11 edging options, on a custom-designed two-tiered countertop. Twenty-three colors are available. The manufacturer's service area spans Tucson and Southern Arizona. 520-579-3111.
www.azgranitecreations.com.
Surface Technology
Surface Technology. Offering a wide range of edging and colors, including many exotic colors, the company uses slabs of 2- to 4-centimeter thickness. The kitchen shown features two
granite countertops. The main top is black galaxy with copper flakes, finished with an eased edge. The Juparana Vyara on the upper top features a combination of eased and demi-bullnose edging. 410-944-5755.
www.solid-surface.com.
Daltile

Daltile. Offered in eight color categories ranging from gold to green to purple, the Natural Stone collection is available in a flamed or polished finish. Sixteen edge treatments finish the
granite in thicknesses of 2 to 3 centimeters, while 21 finishes are available in 4-centimeter thicknesses, including the Thumb Mold Stepout shown. 800-933-8453.
www.daltileproducts.com.
Jerong Products

Jerong Products. More than 50
granite colors are imported from India, Brazil, and China and fabricated overseas. Stocked sizes are 25-1/2 inches by 96 inches or 30 inches by 96 inches. All slabs have 1-1/2-inch double bullnose on three edges. 510-782-2888.
www.jerongmarble.com.
Artistic Tile

Artistic Tile. The Glacial
granite collection features slabs or tiles with a textured finish that builders may choose as an alternative to traditionally polished
granite, the manufacturer says. Shown in Kashmir white, the
granite is flamed and then brushed to spotlight the texture. A smooth edge tops off each of the four
granite colors. 800-260-8646.
www.artistictile.com.
Home
Granite 
Home
Granite. Featuring a slab of Juperana Bordeaux
granite, this countertop has a 2-1/4-inch ogee bullnose edge detail. The backsplash coordinates with travertine tile and an inlay of natural stone mosaics. The
granite countertops will not scratch or burn, and are stain-resistant, the maker claims. 866-299-7703.
www.homegranite.com.
DuPont

DuPont.
Granite Certified by DuPont comes in 15 colors, including the Venetian gold shown here. It is treated with the DuPont Stone Care
Sealer, which repels stains and maintains a uniform hue, according to the firm. The countertops, which come with an unusually lengthy 10-year limited warranty, are 3 centimeters thick standard. 800-246-1421.
www.granite.dupont.com.
All
Granite and
Marble Corp.

All
Granite and
Marble Corp. Importing from more than 200 quarries around the world allows a stock of slabs in more than 1,000 colors, including the Verde Sequoia from Brazil, shown here. Nine popular edges and nine premium edges are available, as well as additional laminated edges. Computerized technology results in a three-day turnaround, the company claims. Three locations serve New Jersey, New York, Connecticut, and Pennsylvania. 201-440-6779.
www.marble.com.
Halquist Stone

Halquist Stone. Originating in India, this absolute black
granite is customized with a triple-bowl undermount sink setup. It features a full bullnose edge, one of six edging options. The company offers six finishes, including
flame-finished, rock-faced, and planed. The company imports stone from around the world in a variety of colors. 800-255-8811.
www.halquiststone.com.
Intertile

Intertile. Importing from all over the world for customers in California and Nevada, this firm manufactures
granite in hundreds of colors from deep blue from Norway to gold from Brazil. This 3/4-inch stone with laminated full bullnose edging was polished to a mirror-like finish, but a softer honed finish and a textured
flame finish also are available. Homeowners can choose from 11 edge details. 800-698-2021.
www.intertile.com.
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 | | Marble | MARBLE: CHARACTERISTICS
This standard includes general information on the characteristics
and common uses of marble and identifies typical problems
associated with the material.
INTRODUCTION
Marble is an extremely hard, metamorphic stone composed of calcite
(CaCO3). It is formed as a result of the recrystallization of
limestone under the intense pressure and heat of geologic
processes. The effect of this process is the creation of a stone
with a very tight crystalline structure and small but definite
porosity. Because of its structure, marble can take a very high
polish and is a very popular decorative stone for architectural and
sculptural uses. The limited porosity of marble, especially
polished marble, makes it less vulnerable to the leaching effects
of water. Calcium carbonate, however, of which marble is composed,
is highly susceptible to attack by acidic agents. Marble is
readily dissolved by acids, even very dilute acids, however the
actual results of acidic exposure will vary with the nature of the
acid. Chlorides, nitrates, sulfates and other chemical compounds
react differently with marble and produce various by-products,
which have a wide range of solubility and impact on the durability
of marble. For this reason, it is always important to determine
the exact type of pollutants causing marble deterioration.
Marble itself can be of two types, one composed of calcite and the
other of dolomite. Dolomitic marble is much more resistant to acid
attack than calcite marble. The color of marble ranges from the
brilliant white of calcite to black, including blue-gray, red,
yellow and green, depending upon the mineral composition.
TYPICAL USES
Marble has many decorative and structural uses. It is used for
outdoor sculpture as well as for sculpture bases; in architecture
it is used in exterior walls and veneers, flooring, decorative
features, stairways and walkways. The way in which the stone is
used may be a factor in limiting or controlling the severity of
exposure. The use or function of the marble may also affect the
feasibility of applying certain treatments, but type of use is not
the primary factor in the major types of deterioration and damage
to which marble is susceptible. | |  |
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