How to Survive the Stone Industry Recession
and Sell More Stone
Many are trying to deny the fact that we are headed into a recession. I'm not an economist or claim to be an expert on if our economy is strong or not. With that said what I do know is the hundreds of fabricators, distributors and contractors I talk to our slow. There business is slower that last year and things don't seem to be getting any better. That's the bad news. The good news is I have been there before. I have been in the stone industry for nearly 30 years and have learned a few things about surviving the tough times. As a matter of fact this year my business is doing better than it has in the last five years. You can do the same with the tips and techniques that I have outlined in the web seminar I call SELL MORE STONE.
This is a four hour lecture with graphics that will guide you to what you need to know to survive in these difficult times and some of the things that have worked for me and others over the years.
So, if you want to sell more stone or stone services than order these lessons today.
I am offering the four lessons for only $199.00 and will also include the Bonus recording on The Secrets of Stone Restoration. This audio discusses some of the secrets of selling stone services for restoration contractors. This bonus lesson is geared toward the stone restoration professional but fabricators and other stone professionals can use many of the marketing techniques presented.
the following is what is covered in this recorded seminar
Do you want to Sell More Stone?
This seminar is designed to give you the product knowledge you need to be able to answer almost any question that comes up from your customers. Weather your a stone distributor selling to fabricators or a fabricator selling to the customer this seminar is a must:
Here is what will be covered in this upbeat seminar taught by world renowned stone consultant Fred Hueston
1. Understanding your product- To sell more stone it is important that you have an understanding of your product. Once your done with this section you will know how to identify almost any stone in the world.
2. Fabrication and Quarrying- A complete understanding of how stone is quarried and fabricated is also essential. You will be briefly introduced to the quarry and fabrication process as it relates to how you present the stone to your customers
3. Stone Inspection- What do you look for in a slab? How can you tell if a slab is resined? Is that a crack or a fissure? These are some question that you might hear and you better know the answer. We will show you how to inspect a slab and what to look for and more importantly how to explain it to your customer. 4. Selling stone against Engineered and solid surface products. How do you deal with the negative press that is being circulated about why not to use stone. We will explore the following myths: Stone harbors bacteria, Stone cant be repaired, Stone emits radon, Stone stains, and much more.
5. Stone Design and selection- architects and designers as well as the homeowner need the proper guidance when selection stone for use. We will explore the proper design and selection criteria. You will also receive sample specifications and design outline to use for your sales presentation
6. Sealing and maintenance- most stone suppliers and fabricators ignore this important topic. Providing the correct answers on sealing and maintenance will do one thing for you.....you'll sell more stone. Learn all about the proper care and maintenance of all stone surfaces from slabs to floor tile.
7. Selling Stone- Finally we will discuss how to market and advertise your shop or your stone yard. You will walk away with some tips that Mr. Hueston has used to market himself and his businesses to become one of the most recognized names in the stone industry.
BONUS
The Secrets Of Stone Restoration Revealed
Here is what is covered
How to beat your competition
Pricing secrets of how to close 90% of your sales calls
how to generate 300 qualified leads in one weekend for under one dollar
how to make $2000 or more a day, every day without busting your butt
The Best way to advertise on a tight budget
Do the yellow pages work
Working with the new engineered stone
Square foot pricing
How to offer FREE restoration and earn more money
Become your local stone expert
writing your ad copy, business cards. etc.
Fred Hueston PhD
Stone University(stoneuniversity.org)
The National Training Center for Stone and Masonry Trades(ntc-stone.com
My blog and great articles
stone tile and terrazzo
to order you can go to paypal and send payment to
fhueston@aol.com or call 828-301-9796
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