EXCLUSIVE DIRECT MARKETING SEMINAR OF THE YEAR

7 Ways to Profitable Direct Marketing Natural Stone Products in the U.S. Marketplace�
Direct marketing consultant and the author of “Marketing Imported Natural Stone Products in the U.S. marketplace� book H.Kursad Devecioglu presented the seminar during Marble 2005 International Natural Stone Show in Izmir, Turkey in April 2005. Now, the seminar is coming to New York City on December 27th 2005 exclusively for the members of Turkish-American Chamber of Commerce and Industry.
Imported natural stone industry is growing in the United States and especially in New York Metropolitan Area. It is time for you to be a part of the game! Whether you are new to direct marketing and natural stone industry or you have an established natural stone business; this seminar will show you how to make your own natural stone business more profitable with a direct marketing approach.


Date: Tuesday, December 27, 2005
Limited seating is available for this exclusive seminar so R.S.V.P. today!
R.S.V.P. by December 22, 2005 to (212) 659-7720
or info@turkishuschamber.org
The first five guests who RSVP will receive a free copy of Mr. Devecioglu’s book.


Time: 7:00 p.m. – 8:00 p.m. - Presentation & Seminar
8:00 p.m. – 9:00 p.m. - Question & Answer Session

Where: Turkish-American Chamber of Commerce &Industry (TACCI)
730 Fifth Avenue (between 56th and 57th street) 9th Floor
New York, New York 10019

REGISTRATION:

To:
Turkish-American Chamber of Commerce & Industry (TACCI)
730 Fifth Avenue # 905
New York, NY 10019
Tel: (212) 659-7720
Fax: (253) 498-0968
E-mail: info@turkishuschamber.org

q TACCI Member: $15 per person

q Non-Member: $25 per person

Name _____________________________ Title ________________________________

Company___________________________________________ _____________________

Street address __________________________________________________ _________

City ________________________________________ Zip code ___________________

Phone number _____________________ Fax number ___________________________

Email ____________________________ Website ______________________________

Payment method:
Check $ ________________ enclosed
Credit card (American Express, MasterCard, VISA) _______________

Credit card number ____________________________ Expiration date ________

Signature __________________________________________ Date _______________



In This Seminar Discover:
• How economic indicators make affect on the U.S. natural stone industry
• How other countries are importing their natural stone products
• How to analyze potential and current customers
• How to use direct mail effectively
• How to create your own direct mail campaign plan
• How to orchestrate advertising media profitably
• How to improve your customer relationship management efforts
• How Turkish natural stone products can be a prestigious brand in the U.S.
Who Should Participate in the Seminar?
• Natural stone business professionals
• Entrepreneurs
• Business people who are interested in direct marketing practices in the U.S.
• Those, who are interested in the U.S. stone industry
• Business School Students
About the Speaker: Hasan Kursad Devecioglu
Direct marketing consultant, importer and the author of “Marketing Imported Natural Stone Products in the U.S. marketplace� Mr. Devecioglu studied in the Business Administration Department at Dokuz Eylul University in Izmir, Turkey. After graduation, he worked at Ege Seramik A.S. in Izmir as a budget officer. In 2004, Mr. Devecioglu earned his MS degree in Direct Marketing from Mercy College,New York with distinction. He worked for various importation companies in New York and New Jersey. He is currently the president of Marvelous Marketing Consultants and Marvelous Marble Corporation where he consults with small and midsize companies in the New York metropolitan area to help them solve direct marketing problems. Mr. Devecioglu has published numerous articles in English and Turkish in various publications such as Stone Business Magazine,Turkish Stone World and CRM Pro. In addition, Mr. Devecioglu has a weekly “American Business Life� column at mezunusa.com. He was the speaker of the seminar “ 7 ways to profitable direct marketing natural stone products in the U.S. marketplace� during international Marble 2005 show in Izmir, Turkey. His e-mail address is hasankursaddevecioglu@yahoo.com. You can visit www.directmarketingturkiye.com for more information.
Limited seating is available for this exclusive seminar so R.S.V.P. today!
R.S.V.P. by December 22, 2005 to (212) 659-7720
or info@turkishuschamber.org
The first five guests who RSVP will receive a free copy of Mr. Devecioglu’s Natural Stone Marketing book.

	Marble MARBLE: CHARACTERISTICS This standard includes general information on the characteristics and common uses of marble and identifies typical problems associated with the material. INTRODUCTION Marble is an extremely hard, metamorphic stone composed of calcite (CaCO3). It is formed as a result of the recrystallization of limestone under the intense pressure and heat of geologic processes. The effect of this process is the creation of a stone with a very tight crystalline structure and small but definite porosity. Because of its structure, marble can take a very high polish and is a very popular decorative stone for architectural and sculptural uses. The limited porosity of marble, especially polished marble, makes it less vulnerable to the leaching effects of water. Calcium carbonate, however, of which marble is composed, is highly susceptible to attack by acidic agents. Marble is readily dissolved by acids, even very dilute acids, however the actual results of acidic exposure will vary with the nature of the acid. Chlorides, nitrates, sulfates and other chemical compounds react differently with marble and produce various by-products, which have a wide range of solubility and impact on the durability of marble. For this reason, it is always important to determine the exact type of pollutants causing marble deterioration. Marble itself can be of two types, one composed of calcite and the other of dolomite. Dolomitic marble is much more resistant to acid attack than calcite marble. The color of marble ranges from the brilliant white of calcite to black, including blue-gray, red, yellow and green, depending upon the mineral composition. TYPICAL USES Marble has many decorative and structural uses. It is used for outdoor sculpture as well as for sculpture bases; in architecture it is used in exterior walls and veneers, flooring, decorative features, stairways and walkways. The way in which the stone is used may be a factor in limiting or controlling the severity of exposure. The use or function of the marble may also affect the feasibility of applying certain treatments, but type of use is not the primary factor in the major types of deterioration and damage to which marble is susceptible.