[jim cuviello]

Advantages to you being able to supply it?

It is going to be getting more popular and you will loose a percentage of business to concrete. I can't tell you how much business you will loose but it will be something. Maybe not enough to concern you but any lose of a customer who could bring additional profit is a loss. When done in molds it can be customized and made unique. In a slab or blank form it also can be customized to some extent. For example if someone likes a specific color of glass it can be mixed in with the concrete mix, etc.


Functional advantages of the product over other countertop materials?

It depends how it was finished. We are experimenting with Tenax resins. Let's be honest, there are very few if any functional advantages of it over granite or ES.


Disadvantages?

The list is endless!

You can liken the product to an exotic stone that is porous. It needs sealing and or resining. If done right you can make it almost stain proof.



So why would anyone want it?

Because it's different and unique. Most homes these days have granite countertops. There is not grand about granite anymore. There was a day when having granite countertops was exclusive. Now it is almost like an everyday material you see in kitchens. A lot of builders have made them standard in mid level homes. Standard! As a homeowner is having something standard what you want or do you want something new, cool and unique?

Let’s face it consumers’ base buying decisions on emotions and public perceptions. Concrete in homes is the latest craze and it’s getting bigger. Designers and Architects are push homeowners to concrete. The push use to be granite and it still has the higher percentage but concrete is starting to take some of that.



Hope that answers your question.

Concrete is not a superior product in anyway but it is what the public is starting ask for and wants!